Spring/Summer of 2019 brings the widest ranges of collection from the fashion industry. Paul & Shark has launched a collaborative capsule collection with Brooklyn-based LQQK Studio.
LQQK Studio developed from a different creative collective of artists, designers and musicians. It was known for its print work before launching its own streetwear brand in 2016.
The new range of Paul & Shark’s combines the heritage with LQQK Studio’s aim to push forward and innovate. It also underlines brand’s intention to target new markets.
Key items in the LQQK Studio for Paul & Shark collection are:
- A jacket and dungarees made of Typhoon 20000
- Graphic tees and Sweatshirts
From a design point of view, LQQK Studio considered Paul & Shark’s history of imagery and has ‘flipped’ colours and introduced the studio’s expertise in screen printing.
Catherine Bonelli, Travel Retail Director of Paul & Shark Global said: “It’s vital that, as a brand, we ensure our future appeal to a younger audience and this new collaborative collection perfectly reflects this ambition.
“Bringing together today’s fashion with functionality and quality, these pieces are ideal for keeping the Paul & Shark name firmly in the minds of travellers today and tomorrow.”
LQQK Studio features the new collection on their website. “We are very excited to be working with Paul & Shark on this collaborative project,” the brand said.
Paul & Shark is an iconic brand from the golden era of men’s sportswear. With an archive of designs that are just as relevant today as they were 25 years ago.
“This collaboration was about channeling that golden era but with modern styles and details. While designing this collection we want to make items that are for a new generation of customers while staying true to the identity of Paul & Shark,” LQQK Studio added.