Paul & Shark is pleased to announce the opening of a new travel retail store. The store opens in Mactan Cebu International Airport, Philippines; which officially opened on the 27th of April.
The new location features Paul & Shark’s heritage products. The iconic, high quality and timeless garments that embody the Italian expertise. Moreover, a unique style of Paul & shark without forsaking innovation. And incorporates the brand’s new eye-catching concept. Capitalising on the iconic shark logo by use of a captivating backlight and sleek store design.
Cebu is a known tourist destination and is also the major gateway to the Central and Southern Philippines. Where the majority of the tourist beaches – such as Palawan, Boracay and Bohol – are located.
The airport, which is the second busiest international airport in the Philippines, is located 30 minutes away from the Cebu financial district. It is just 10 minutes away from the Mactan luxury resorts. According to the stats 63% of Cebu International passengers are from Korea. Moreover followed by Japan, China, Europe and USA.
Says Catherine Bonelli, Paul & Shark’s Global Travel Retail Director: “We are thrilled to be present in Mactan Cebu and are very pleased with the turnout of the new store. The location and passenger statistics perfectly align with our target demographic for a Paul & Shark retail space and is a great way to further increase brand awareness in the Asia Pacific region.”