Diesel Fragrances and Neymar Jr., accompanied by Buzzman, give us their definition of bravery. Perfectly showcasing at the launch of the new fragrance, “Spirit of the Brave”. Launching on May 19 in more than 40 countries at the international level.
In just 10 years, footballer Neymar Jr. has become a star. Followed by millions of fans, journalists and opponents. Moreover, capturing each of his gestures, sharing and meticulously examining. Also, analysing and tweeting every word he utters.
So what is truly brave when one is called Neymar Jr. and one of the biggest stars in the world?
Based on the codes of entertainment, the film intends to define what sticks most to the skin of Neymar Jr.: his tattoos. There are more than 70 of them, each illustrating an important event of his life. The tattoos of Neymar Jr. not only tell his story, but they also reveal his personality.
They come alive under the direction of award-winning Canadian director and photographer Mark Zibert to illustrate THE definition of bravery: never take yourself too seriously, never stop playing, even in front of your eyes. bigger fears.
A unique and very personal film, like the fragrance Spirit of The Brave. It is co-created by Neymar Jr., whose bottle is inspired by one of his iconic tattoos. In the form of a fist, it represents the lion that Neymar Jr. sports on his own hand. A real symbol of self-confidence and bravery.
This campaign, supported by a display also made by Mark Zibert, will be deployed in several countries from May 19, including France, Italy, the United Kingdom, Germany, the United States, and of course Brazil. @neymarjr and @dieselfragrances are his first media, orchestrating revelations and conversation with their fans, as well as future fans of perfume.
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YEAH! The tattoo contest is ON on @neymarjr account! As you know his tattoos tell his story. Have you ever wanted one but were too afraid to ink it? @neymarjr and @dieselfragrances give you the opportunity to play with your fears! 1. Follow @dieselfragrances 2. On your Instagram story share, draw, design the tattoo idea you always wanted to have, with #PlayWithYourFears and mention @neymarjr 3. If @neymarjr picks you, he’s giving you the opportunity to have it tattooed during our launch party in Paris on May 21st… and meet him! You’ll have till May 16th at 5pm to share with us your ideas! If you have any questions just DM @dieselfragrances Link in bio for full rules 👊🏽 #PlayWithYourFears