This year’s TFWA Asia Pacific Exhibition sees Hawaiian Host®, Inc., the leading manufacturer of premium chocolate and macadamia nut snacks, return with a selection of delicious new products perfectly suited for the region (booth #2-E28).
Newly launching into travel retail is the Mamoru Takitani Founder’s Collection ™, which has already seen phenomenal success in the ASPAC domestic market. The Founder’s Collection pays tribute to the founder and creator of the original chocolate covered macadamias, Mr. Mamoru Takitani. The Founder’s Collection is a premium, tropically grown macadamias and is ideal for gift giving and sharing with friends. The new packaging specifically captures the premium quality and authenticity of Hawaiian Host products.
The Founder’s Collection will be available in ASPAC travel retail locations. Starting in August this year, supported by high profile promotions in major airports as well as GWPs.
The Founder’s Collection includes:
- Founder’s Collection Milk Chocolate 8oz. Gift Box
- Founder’s Collection Dark Chocolate 7oz. Gift Box
- Founder’s Collection White Chocolate 7oz. Gift Box
- Founder’s Collection Honey Coated Milk Chocolate 7oz. Gift Box
- Founder’s Collection Matcha Chocolate 3.5oz. Gift Box
Hawaiian Host will also be launching new packaging for destination-specific gift boxes in the Asia Pacific travel retail market. Please visit the Hawaiian Host stand in booth #2-E28 in Singapore to see the new premium packaging.
“We are thrilled to be launching the Founder’s Collection into ASPAC travel retail – the positive reception in the domestic market gives us great hope that they will be just as successful in travel retail,” says Sherman Ling, Regional Sales Manager Asia. “We are also excited to unveil the destination gift boxes – originally a concept launched in the Americas to a great reception – with its high gift-ability factor, it only makes sense to do the same in Asia.”