“Travelling Ted” a limited edition travel companion will be sailing the high seas in Ferries sailing from the United Kingdom this summer.
“We always aim to offer our customers unique products as a part of their shopping experience with us, ‘Travelling Ted’ ticks that box. He also has wide appeal to pick up those all-important impulse sales to help drive average spend & conversion, as well as appealing to those that collect Limited Editions.” said Paul Hiles, DFDS Category Manager.
The ideal travelling companion for young and old alike is launched by Aurora and DFDS Ferries. It is one of the first in a series of unique and very cute travel themed Teddy Bears.
Aurora’s Travel Retail Sales Manager, Garry Stoner, added: “We are delighted to be working with DFDS on this project. Our regular plush products sell very well on board and we see ‘Travelling Ted’ as an incremental revenue stream for both companies.”