ILLVA Saronno continues to build its Asian presence with strengthened Travel Retail team

Illva Soronno is returning to Singapore this year for the TFWA Asia Pacific Exhibition & Conference with a strengthened Travel Retail team.

The company has announced the appointments of Byron Tian and Matteo Scarevelli. Byron will be based in Shanghai as Area Director for North Asia. Expansion of  Illva Saronno’s business interests across the Greater China region. Including China, Taiwan, Macau and Hong Kong, as well as South Korea.

Byron joins Illva Saronno with a wealth of experience in the China market and strong credentials within the spirits industry. Also, he helds general management and marketing roles held within Marie Brizard and Diageo China.

Matteo will be based in Tokyo, as Country Manager for Japan. With responsibilities for the expansion and acceleration of Illva Saronno’s business interests in Japan. An identified growth market for its brands. Originally of Italian heritage, Matteo joins Illva Saronno with a wealth of experience in both the alcohol industry with time spent at Bacardi Martini Japan and Treasury Wines Japan. As well as an acute understanding of working and being successful within the Japanese market.

Bryon and Matteo report directly to Trent Russell, who in 2018 was named Regional Director for APAC and Global Travel Retail. Russell is responsible for significantly boosting Illva Soronno’s progress in the region, particularly in Australia, Japan and China.

With the appointments recently of Nikos Tsagarakis, as Global Travel Retail Director and Valentina Cozzi, as Global Travel Retail Manager. Illva Soronno is now placed to continue its growth within the channel.

Says Russell: “We now we have a very strong and dedicated taskforce to grow our international travel retail business. That is not just through airports, but other channels too- particularly the growing cruise business and downtown. The focus for Bryon and Matteo will be in domestic sales, but thanks to their knowledge, they will also” help the TR market.”