Havaianas debuts at Asia Pacific Exhibition and Conference in the TFWA on 12th to 16th May 2019, in Singapore. The brand is expanding its Travel Retail presence in Asia Pacific business significantly.
‘Bleisure‘ is the new trend nowadays for the business traveler. Studies from Travel Weekly shows that 70% of 25-35 years old business traveler desire to extend their corporate trips for leisure reasons.
Simultaneously, Havaianas consumer travels around the regions and the world looking for new holiday experiences. Equally both on and off the beach. This is an important pillar for Havaianas’s Travel Retail expansion with a real opportunity of 250 million outbound travelers. The travelers from the three key airports in China and millions more iconic holiday spots in Bali, Phuket, Tokyo, Bangkok, Singapore, etc.
“Havaianas Flip Flops is regarded as the perfect companion while one’s traveling. It is light, comfortable and can be used anytime, anywhere. Either through a mono-brand or in via a multi-brand or pop-up store. Havaianas can definitely bring something new and lively in Travel Retail. Mostly customers have been looking for since a long time. Thanks to our colors, our Brazilian spirit and our amazing choice of products. The customers will enjoy a completely new Travel Retail experience through Havaianas consumer journey.” said Robert Esser, Havaianas President APAC.
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During the Q1 in 2019, Havaianas opened several doors in Asia Pacific. Havaianas now present in Jakarta Soekarno-Hatta Airport, Phnom Penh Airport and Bali Airport. Moreover, looking forward to dramatically expand presence. And visibility in airports, train stations, cruises. Simultaneously, other duty-free & duty-paid travel hubs in Asia Pacific regions.