As the Lunar New Year ushers in with full spring it brings the excitement along with spirituality for both customers and brands. The brands gratify the Year of the Pig, 2019 by unveiling the products inspired by the Chinese New Year.
1. Coca Cola
Coca-Cola has been leading the advertising and packaging for more than two decades. Also, now, we cannot expect any less from them. For this year’s Chinese New Year 2019 – Year of the Pig Coca Cola has introduced cans inspired by the iconic Chinese zodiac illustrations which signify and acknowledges the event’s cultures and traditions. Each zodiac sign connects with a particular animal such as Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Also, it is believed that people born in the year associated with the zodiac sign exhibit those qualities in their personality.
Kung Hei Fat Choy!
2. Massimo Dutti
On the occasion of Chinese New Year, Massimo Dutti launched its unique clothing collection which draws its inspiration from the colors and cultures of this festival.
The clothes feature bright red hues and prints reflecting the elegance of the culture, especially the symbol of the pig. Besides, the exquisite Lunar inspiration array of apparels adds beauty to the collection. With the prominent Red color, the designers of Massimo Dutti have also combined night blue colors for the vibrant and fresh looks. The brand has given an extra another reason to celebrate!
3. Salvatore Ferragamo
The new limited-edition capsule collection by Salvatore Ferragamo arrives just in time of Chinese New Year. The launch of leather goods, accessories, silks and shoes include:
- Document holders
- Studded ballet flats and pumps
- Flap bags
The golden animal, complimented by the nation’s traditional red, signifies wealth, fortune and prosperity. The design captures the warmth of the spring, with the quintessential element of the brand, which is blossoming flowers. Besides that, the accessories embellished with the iconic Vara bow ornament represents both a youthful and inherently stylish woman whose new year begins with a sense of optimism and apart from the mainstream.
To make the New Year sweeter, Lindt has introduced its flavor of festivities inspired from the vibrant colors of Chinese New Year. The special editions include an Assorted LINDT Napolitains Carrier Box(500g). It features the Chinese symbol for good luck and healthy fortune. Also, the recently-launched LINDOR Matcha Limited Edition(387g) presents a variety of flavors and innovative packaging, catering to result in increasing consumers demand for sweet-tooth.
New Lindor tubes in red and gold are irresistible with tempting smooth-melting Lindor balls, giving one a moment of pure bliss. LINDT Mini Pralines(155g) is an excellent selection of miniature chocolates that are an elegant & perfect informal gift for younger shoppers. They are available in a box with a premium gold and contemporary pink design and a colorful 3x44g multipack. Moreover, these products are exclusively released into travel retail and contain no alcohol. The proximity is not restricted, it is available in the Asia Pacific regions and worldwide.