Nestlé International Travel Retail introduces its new range of chocolate Baci Perugina. The iconic Italian chocolate brand recognized worldwide for its Italian heritage, quality and taste. Moreover, for always coming up with a new range of high-end products available to global travel retail.
The fine chocolate recipe, first crafted by Luisa Spagnoli in 1922 in the medieval Italian city of Perugina. Since then it has gone on to inspire an expansive. The luxurious product line offering a number of variations on the original dark Baci (meaning “kisses” in Italian).
The unforgettable ‘kiss’ with an irresistible Italian taste currently enjoys in 55 countries. Equally, they are selling some 500 million units a year. Nestlé International Travel Retail General Manager Stewart Dryburgh believes it is Baci’s association with love that makes the brand ideal for gifting within global travel retail.
Appealing to discerning, gift-buying customers and capitalising on the ever-growing dark and premium chocolate trend, four decadently dark offerings:
Baci Original Dark Bag, Baci Original Dark Bijou, Baci Extra Dark Bijou, Baci Original Dark Box and Baci Milk Bijou
Subsequently, it makes easier for travellers share unforgettable moments with friends and loved ones. By providing them with the special gift that says, “I love you the Italian way”.
About the product
Baci Perugina chocolates are made with only eight, all-natural ingredients. It includes 100% cocoa butter and natural vanilla flavouring. Moreover, they are gluten-free and kosher-certified.
Additionally, as part of its pledge for superior, quality ingredients in all its products, Baci Perugina participates in the Nestlé initiative, The Cocoa Plan. To continue the global corporation’s long-term commitment in making a real difference through better farming, better lives and better cocoa.
Baci Perugina’s history, founded on Italian culture, tradition and passion. It encapsulates the very essence of the celebrated ‘Made in Italy With Love’ concept conveyed by its star-studded wrapping. In addition to indulgent ingredients and the ‘love notes’ (romantic messages penned by philosophers, classical authors, contemporary artists). The notes are offered in various International languages that have become synonymous with the brand.
The chocolates will be available from September this year. The introduction of Baci Perugina continues NITR’s ambition to double the confectionery category to $10bn in 10 years. It comes by meeting the needs of travelling consumers through its SOUL (Stories, Occasions, Unique, Local) strategy.
The Baci Perugina distribution in the channel will be made available in accordance with the brand licensee(Nestlé Italiana S.p.A). Also, available in its local representatives in the market.
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