Aurora World revealed its first Eco-Friendly concept: Palm Pals. This came after the brand announced to use 100% sustainable materials for its products by the end of 2020.
It is named ‘Palm Pals’ by Aurora World for the way they comfortably sit in the palm of your hand. The range features a selection of super-soft beanie plush made of entirely sustainable and eco-friendly material.
12 different styles of Palm Pals from Aurora World will be available from February 2020:
- Slomo Sloth
- Hedgie Hedgehog
- Safara Giraffe
- Betsy Chick
- Chilly Penguin
- Meow Kitty
- Busky Husky
- Wooley Lamb
- Happy Hamster
- Wizard Pig
- Ella Bunny
- Sly Fox
All characters are 13 centimeters and retail at €8.95.
Garry Stoner, Aurora World’s Travel Retail Manager, said:
“We have received a lot of positive feedback since the announcement of our Green Initiative. We are very excited to be launching the first of many sustainable lines. As climate change tension continues to rise, it is imperative that we do our bit to help the planet. Our new sustainable products can be purchased and joyed 100% guilt-free!”
By the end of 2020, all of Aurora World‘s product will be using fiberfill made from 100% recycled plastics. Apart from this, cloth labels made from 100% recycled materials, plastic pellets made from recycled plastics, as well as using recyclable hang tags & shipping materials. By going green, Aurora is saving over 3 million pounds of recycled plastics, cutting down paper usage while reducing its carbon footprint. All efforts to make a greener sustainable world.