Plush toy specialist, Aurora World is returning to TFWA Asia Pacific Conference & Exhibition (G6, Lower Basement) with new additions to its YooHoo range which link to the launch of a new TV series.
The 26 x 11-minute series, ‘YooHoo to the Rescue’, is a Netflix original 3D CGI production and co-production with Mondo TV. Consequently, launched globally in 20 different languages and more than 190 countries this Spring.
The series follows the adventures of seven animal friends who live in the magical land of YooTopia. In each episode, armed with eye-catching gadgets and ride-ons they travel in their Wonderbug. To discover a new destination on Earth to help animals in trouble. Over the course of their adventures, they learn fun facts about the Earth’s environment. And also the real-life challenges that are facing our planet today.
The concept on which YooHoo is based is at the heart of ethical considerations. Moreover in relation to conserving wildlife and our environment. No-one is immune to the challenges we face. There was no better way to deliver this message in a simplistic way. Equally by engaging kids through cute animals and a fun-packed TV series.
As licensee, Aurora World, brand owner and manufacturer of the YooHoo Plush line. It is kickstarting the programme with an impressive launch of 88 SKUs reflecting the highly collectable element of the brand. Along with including 5” and 8” sizes of the 7 main and 26 secondary characters from the TV series, 14 SKUs of Plush Keychains and 8 SKUs of Mini Sacks. Following a 10-year legacy that has seen YooHoo Plush sales exceed 80 million units, the brand has become a key component of Aurora’s global travel retail offer.
“YooHoo is our most popular range in travel retail, so to have it supported with a new Netflix series is a massive achievement. The range is highly collectible; the possibilities are endless when it comes to future sales growth!” says Garry Stoner, Travel Retail Sales Manager, Aurora World.
Another brand new addition is Shaun the Sheep – a plush range from the popular animated series. Shaun – the leader of the flock and the hero of the show. He is smart, resourceful, as well as being mischievous. And along with his lively personality marks him out from the rest of the flock.
Aurora has the majority of global rights to plush for the brand. Equally, it will be introducing a collection to buyers in Singapore.
The new Shaun the Sheep collection includes:
- Shaun the Sheep 8in and 12in
- Backpack-Shaun the Sheep
- Shaun the Sheep Key clip
“We’re expecting Shaun the Sheep to be a very popular addition to the travel retail offering Especially with the release Shaun the Sheep Movie: Farmageddon later this year,” continues Stoner. “Starring Shaun, the film is bound to spark additional interest in and demand for this lovable character.”
This year will also see Aurora showcase its Sparkle Tales range. It has been greatly extended for 2019 due to its rapid growth. With nearly 100 SKUs, the range has seen exceedingly strong sales. Equally with plans to launch an additional 40+ styles later in Q3, the future is looking very promising.
Some of the new additions include:
Unicorn – Additional styles have been added to the already hugely popular range including Unicorn key clips in a variety of colours.
Sea Life – No matter what Sea Life creature is your favourite. There is something for everyone in the Sea Life collection. Moreover including Narwhals, Penguins, Octopus’, Stingrays, Turtles, Crocodiles, Seahorses, and Clown Fish.
Fancy Pals – The ultimate girl gift– a sparkly unicorn in its very own handbag and a reversible dream unicorn cushion.
To accompany its successful plush collections, Aurora has introduced the perfect merchandising unit. Specifically designed for travel retail, the unit has a small footprint. Yet has the capacity to carry Aurora’s top 20 SKUs. Ideal for high traffic areas, the unit aims to help boost plush sales. And will be available to view on Aurora’s stand.
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Comments Stoner, “The unit is a must-have in any travel retail store where plush is on offer. It showcases the best of what Aurora has to offer at a variety of price points. Along with helping to increase impulse sales when placed in an area away from the toy department.
“Travel retail is now really beginning to boom for Aurora. We’ve recently broken the 1,000 barrier in terms of ‘windows’ – and Asia is showing significant growth. Especially for destination merchandise. What’s more, we’re seeing an average spend on our products increase by around 20% to the €14 mark. Consequently through our efforts to provide more creative and appealing products, plus better in-store merchandising.”
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