Therefore, the travels retail brand will bring a series of the anniversary special offers like exciting pop-ups and engaging retailtainment activities.
The highlight of the celebrations will take place on 30 July. Above all, Beauty&You welcomes The Shilla Duty-Free’s very own brand ambassador. The sensational all-female K-Pop group, Red Velvet. They will perform an exclusive show for loyal fans and travellers at HKIA.
About the Exclusive Show
Starting 28 June – Beauty&You’s birthday – the Curated Zones at the East Hall South and East Hall North stores will be transformed into three dedicated retailtainment areas: Live Makeup Shows, Perfume Playground and M.I.A: Men in Action.
List of Programs
1. Red Velvet x Beauty&You Anniversary Celebration (July 30)
Red Velvet – The Shilla Duty-Free’s brand ambassadors – will power up HKIA with an exclusive performance on July 30. The five-piece girl band, also known as the “Summer Queens”.
Day 1: Red Velvet will set the stage with a spectacular live show for loyal K-Pop fans, adding to a line-up of events not-to-be-missed in honour of Beauty&You’s first anniversary at HKIA.
2. Live Make Up Shows (June 28 – August 11)
Featuring MAC, Make Up For Ever, Yves Saint Laurent, L’Oréal Paris and Estée Lauder through Live Make Up Shows, showcasing interactive demonstrations of the hottest summer trends. Additionally, the show will offer complimentary gifts and exclusive offers for customers.
3. Perfume Playground (June 28 – July 28)
Introduction of fresh summer scents by Diptyque and Chopard. Every Friday to Sunday, Diptyque’s fragrance expert will hold fragrance layering demonstrations to show how customers can freely compose their own unique scent by a combination and mix-and-match of Eaux de toilette and fragrance gestures. Chopard offers a one-on-one consultation.
4. M.I.A.: Men in Action (July 4 – August 14)
From July to August, Beauty&You’s East Hall North will transform into M.I.A. Men in Action, an all-in-one station catered to male customers. A Gran Turismo Sport, the first VR game to be installed in travel retail – will put customer’s driving skills to test with a unique racing game.
From late July onwards, Men’s Grooming Lifestyle, L’Oréal Travel Retail’s first-ever pop-up will feature its extensive men’s portfolio.
5. Beauty&You Anniversary Pop-Up (July 25 – August 21)
Beauty&You Anniversary Pop-Up will be installed, including specially
developed Beauty&You DIY Mobile Sticker Photo Booth for personalised WhatsApp stickers with fun and chic animated features. Customers will be receiving the most popular beauty and fashion brands’ mini travel gifts. Equally enjoying exclusive weekly offers at the Beauty Bar from Yves Saint Laurent Beauty, Sulwhasoo, Marc Jacobs fragrances and Ray-Ban.
6. Anniversary Special Offers and Promotions (June 28 – August 15)
Customers with purchases of over HK$2,000 at Beauty&You stores will receive a specially designed Beauty&You Power Bank. Perfect for travellers, this power bank features a 3-in-1 built-in cable.
Additional Discounts and Offers:
From July 1 to 14, online purchases of Beauty&You products of over HK$1,000 will get an instant HK$200 discount. After that, customers will receive a Red Velvet souvenir and skincare trial kit, along with a chance to win two VIP tickets to Red Velvet x Beauty&You Anniversary Celebration on July 30.
In conclusion, Beauty&You has also curated first-anniversary beauty sets and special gifts with purchases for great savings, such as Clinique, Estée Lauder, Kiehl’s, Lancôme, NARS, Shiseido, SK-II and The History of Whoo, with more to come.