To surprise the travelers with an abundance of joy and gifts, the airports have left no stone unturned to create the magic. Chinese New Year marks the beginning of good fortune and wealth. Here are a few of the various consumer engagement activities at the airports.
‘Lunar Luxe’- a retail promotion has begun from 5th February at the Melbourne airport to celebrate the Chinese New Year. To provide travelers with multiple special offers the airport has partnered with various hotels. In addition with luxury brands and hospitality lounges.
The Lunar Luxe promotion includes offers from the airport’s Terminal 2 luxury precinct, discounts for entry to airport lounges plus added value offers on selected restaurants and cafés. Apart from this, the main highlights of the promotions include:
- 20% off Australian-made products
- 50% off entry to The House – Lounge
- Spend A$300 and save A$75 on selected sunglasses as Sunglass Hut
- Shop via Alipay to bag 10% off full-priced items at Australian Way
- Spend A$500 owing to a free trolley bag from Rémy Martin
- 30% off the Valentine fragrance range at Duty-Free Melbourne by Dufry.
The passengers can also experience the performance and live music at the airport which will be organized throughout the promotion event.
Luxe pop-up by Kiehl’s
This giant beauty chain never fails to surprise the customers with a variety of options it has to offer. To celebrate the Year of the Pig, 2019 they have collaborated with the Changi Airport where visitors can indulge in engaging and immersive experience pop-up. The popup carries the theme of a special Lunar New Year voyage from New York to Asia. The popping showcase of the fun and colorful graphics makes it eye-catching for the travelers.
The pop-up made an interesting live launch of their favorite Kiehl’s product, the Ultra Facial Cream, by Taeminn from the K-pop band SHINee, to the eagerly waiting fans and attracted enormous tourist and fans that flocked to greet him and enjoy the shopping experience. All the products available are limited editions and customized on the Chinese New Year theme.
The entrance of the Changi pop-up highlights the Merlion statue (the official mascot of Singapore), positioned well as a welcome sign for new customers.
Hennessey’s offers Firecracker goblet
Hennessy has launched an interactive travel retail pop-up store with savoir-faire and seasonal artistry as its key highlights.
The visitors can enjoy interactive digital games and engage in “a joyous reunion”, Hennessy’s bottle engraving service, limited edition offers, and exclusive gifts with purchase. ‘The Firecracker’ is a must-try Hennessy cocktail available exclusively at the pop-up throughout the festive season.
The brand has collaborated with contemporary artist Guang-Yu Zhang to create an exclusive art piece for the festivities. The design celebrates a love for nature, mastery of savoir-faire and spirit of conquest. The design also features on the limited-edition packaging created for Hennessy X.O, Hennessy V.S.O.P and James Hennessy; all bottles purchased are eligible for Hennessy’s personalized engraving service at the pop-up store.
Asia and the Middle East Airports
The celebration of Chinese New Year at Asia-Pacific and Middle East airports indulges a sweeter tone with the promotions by Mars Wrigley Confectionery International Travel Retail (Mars ITR).
The promotions kick-off started in January in airports in Kuala Lumpur, Singapore, and Bangkok, as well as Dubai and Doha in the Middle East. With a focus on the Galaxy brand, they widespread the message of ‘May good fortune be with you’. Besides this the airports featured traditional symbols such as the fortune knot at the activations center.
Galaxy is a huge brand in Asia and in China – where it’s better known as Dove – it is the largest chocolate brand. One can avail various price promotions the confectionery brand has to offer, depending upon the location.
- Buy 2 get 1 Free
- Second item 50% off
- Buy 3 get 2 Free
The ‘hero’ gifting format, the Galaxy Jewels(400g), is presented with a travel retail exclusive sleeve. In addition to this, some displays also feature themed packs of Celebration and sharing packs.
Further, to this , we can say that the airports are as much excited and enthusiastic as the tourists about the celebration. Gone are the days when the airports used to be the place to catch flights. They come up with bang-on ideas to engage and attract the travelers, so that they can shop more, have fun more, making it a comfortable place.