Today, Absolut, Planet Earth’s Favorite Vodka, introduces Absolut Juice™. However, the new must-sip spirit of the summer – with a juicy twist on squeezing the most out of life in collaboration with chart-topping singer Lizzo.
Made with superb Absolut Vodka and natural flavours from your favourite seasonal fruits. Therefore, Absolut Juice offers a brand-new way to sip-with-a-spritz in two favours, Strawberry and Apple. Above all, there’s
- No artificial flavours
- Five per cent real fruit juice
- 99 calories per serving
Absolut Juice is perfect for mixing simple or craft-quality cocktails. Therefore, summer-approved Absolut Juice & Club Soda with 20% fewer calories than a glass of rosé.
“Absolut Juice is the ripest, juiciest new spirit of the summer – and, in partnership with Lizzo, we’re using the song of the summer to prove just how much the ‘juice’ is worth the squeeze,” said Regan Clarke, Brand Director, Absolut, Pernod Ricard USA. “As Planet Earth’s Favorite Vodka, Absolut values our sustainable production practices, the planet and its people – now, with Lizzo, therefore, we’re bringing the party to the people with juicy surprises.”
Blame it On the Absolut Vodka & Lizzo
Absolut Juice and Lizzo are out here making the news – starting with “squeezing” the moments of summer into a movement with fans across the country. However, from exclusive video drops to a summer of juicy surprises, fans can #GetJuicy with Absolut Juice and Lizzo.
“When I heard Absolut was launching a new product called, ‘Absolut Juice’ it was like they made it just for me! It’s an honour to celebrate the success of my first single with Absolut’s new product launch and the synergy is almost too perfect,” said Lizzo. “I can’t wait to sip this with my big grrrls all summer and on tour this Fall. We’re taking this on the road ya’ll cuz this Juice is worth the squeeze. Can I get some ice, please?!”
Impressive Summer Cocktails with Absolut Juice
Whether you’re sipping seaside, by the pool, on a rooftop or backyard barbecue – #GetJuicy with Absolut Juice by squeezing the most out of every dog day of summer. In other words, from stirring in new social circles to playing new mixes or mixing up new cocktails with friends.
Above all, it is available in two refreshing, fruity flavours, Strawberry and Apple. Therefore, Absolut Juice provides a versatile foundation for mixing effortlessly impressive cocktails – including:
Absolut Juice & Soda
1 Part Absolut Juice
2 Parts Club Soda
Additionally, mix in a wine glass over ice & sliced fruit (optional).
Absolut Juice Spritz
1 Part Absolut Juice
1 Part Club Soda
1Bit Sparkling Wine
Additionally, mix in a wine glass over ice & garnish with sliced fruit (optional).
Absolut Juice Strawberry Punch
1 ½ Part Absolut Juice Strawberry
1 Part Lemonade
½ Part Cranberry
Splash Club Soda
Build-in wine glass with ice. Garnish with lemon peel.
Absolut Juice continues our commitment to more sustainably produced and high-quality, products. Additionally, featuring the perfect balance of Absolut Vodka with natural flavours. Above all, Absolut Juice Strawberry and Absolut Juice Apple are available nationwide for an MSRP of $19.99.